How people really decide
Biases, uncertainty and the courage to act: why capable managers stall on big decisions, and how to decide well when markets are unstable.
Courses
Learn the human side of business
Self-paced video courses that apply behavioral economics and sociology to real decisions — pricing, selling, managing, negotiating and entering new markets.
What Dr. Bakhtiari teaches
The sociology of the customer
Customer types, status and trust: why people pay more for some products, and how to design, price and sell high-value offers.
Markets are social
Culture, networks and time: how business really works in Oman and the Gulf, and what newcomers misread before they lose money.
From insight to strategy
Turning behavioral and social insight into strategy: growth, sales, branding and leadership decisions you can defend.
Want to go further than a course?
Book a private consultation to apply these ideas to your own business, team or market.
About
Analysis, field experience and the reality of the market — in one room
Dr. Amin Bakhtiari is an economic sociologist, educator and international business advisor based in Muscat, with more than 15 years in coaching, management and business development.
- Education
- PhD in Sociology · MBA and DBA · Business coaching certification, Belgium
- Today
- Founder & CEO of Leader Group, Oman · CEO of AL-AMIN Business & Investment Solutions, Muscat
- Focus
- Behavioral economics · sociology of business · market entry into Oman and the GCC · executive coaching
Next step
Start with a course — or with a clear question
Learn at your own pace on Udemy, or tell us about the decision you are facing and book a private consultation.