About – Dr. Amin Bakhtiari

Portrait of Dr. Amin Bakhtiari — **Dr. Amin Bakhtiari** Economic sociologist · Udemy instructor · Business advisor

About

Analysis, field experience and the reality of the market — in one room

Dr. Amin Bakhtiari is an economic sociologist, educator and international business advisor based in Muscat, with more than 15 years in coaching, management and business development.

Combining sociology with a strategic, managerial lens gives him an unusual view of economic behaviour, market development and organisational change. He has advised senior executives, start-ups, large industrial companies and public institutions on strategy, branding and market development, teaches behavioral economics and the sociology of business on Udemy, and appears regularly as an economic and management analyst on television.

Education: PhD in Sociology · MBA and DBA · Business coaching certification, Belgium
Today: Founder & CEO of Leader Group, Oman · CEO of AL-AMIN Business & Investment Solutions, Muscat
Focus: Behavioral economics · sociology of business · market entry into Oman and the GCC · executive coaching

Track record

Built in boardrooms, markets and lecture halls

Selected roles in leadership, advisory work, institutions, teaching and media, with a focus on Oman and the wider Gulf.

Leadership & ventures

Founder & CEOLeader Group, Oman — business development, company formation, trade events and market entry
CEOAL-AMIN Business & Investment Solutions, Muscat
Chairman of the BoardBorhan Tejarat Sadid — construction, materials supply and partnerships with international brands
Founder & Managing DirectorWaqar Jewelry, Muscat — fine jewellery with regional workshops and international brands

Advisory roles

Advisor on knowledge-based companiesNational vice-presidency for science and technology
Investment & market development advisorTourism division of a national free-zones council
AdvisorBilateral chamber of commerce with Oman — conferences and joint economic projects
Advisor to leading brandsA major mobile operator, a wire & cable manufacturer and an international apparel brand
Sales, branding & market development advisorDozens of regional and international companies

Institutions & executive roles

Director of Research & DevelopmentUniversity institute for social and economic studies
Director of Transformation & Market DevelopmentUnion of construction cooperatives
Deputy for Market DevelopmentNational cultural and economic institute
Board member & Deputy CEOVesta Design production and trading group
Chair, Communications & Marketing CommissionJoint business committee with Norway

Teaching, media & speaking

Udemy instructorBehavioral economics and the sociology of business
Economic analystRegular guest on national television programmes
University lecturerMarketing and sales
InstructorTrade and business development, faculty of entrepreneurship
Speaker & corporate coachPersonal development, leadership and international marketing

Work in Oman & the Gulf

Trade ties with OmanEvents, conferences and joint projects
Public & private partners in OmanInvestment, company formation and marketing
Gulf brandsEntering Oman and building a regional brand
Trade & study toursProgrammes in Oman for executives, industrialists and entrepreneurs

Education

PhDSociology
MBA and DBABusiness administration
Business coachingProfessional certification, Belgium
Professional coachOrganisational transformation and executive development

How I work

Decisions built on reality, data and experience

“No important decision is made in a vacuum. The right decision takes shape when reality, data and experience are seen together.”
Dr. Amin Bakhtiari

Areas of expertise

Behavioral economics
Sociology of business & markets
Market-entry strategy for Oman & the GCC
Personal & corporate branding
Executive & team coaching
International sales & marketing

Start from the real problemDefine what is actually unclear before proposing anything — most failed solutions answered the wrong question.

Data, field and peopleEvidence, on-the-ground market experience and an understanding of human behaviour, read together.

Decisions, not reportsA clear view of options, consequences and risks — so you can make a choice you can defend.

Through to executionThe work isn’t done when the report is delivered; it’s done when the decision works in practice.

On stage & on the ground

Where the work happens

Workshops, trade delegations, industry panels and business meetings — a selection from Oman.

Invite Dr. Bakhtiari to speak

Dr. Amin Bakhtiari with a visiting trade delegation at the Grand Millennium Hotel, Muscat — **Hosting a trade delegation**Workshop on trade and investment in Oman · Grand Millennium, Muscat

Dr. Amin Bakhtiari speaking on a panel with Omani industry leaders — **Panel speaker**Gathering of art & gold industry leaders, Oman

Dr. Amin Bakhtiari with an Omani official at Khazaen Economic City — **Khazaen Economic City**Business meeting, Oman

Dr. Amin Bakhtiari giving a talk — **Keynotes & workshops**Leadership, sales and international marketing

Next step

Start with a course — or with a clear question

Learn at your own pace on Udemy, or tell us about the decision you are facing and book a private consultation.

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